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Who is Zara Target Market?

The Zara target market includes women and men, mainly younger adults in the age range of 18 to 40. This places the Zara segmentation strategy as largely focusing on Millennials and Gen Z, who are both fashion conscious and tech savvy. Zara’s market is a truly international one, with around 2000 stores in close to 100 countries.

Which country has the most Zara stores?

Spain is the biggest market with 547 stores (including Zara Kids and Zara Home), followed by China (229 stores), France (145), Russia (144) and Italy (134). The U.S. has 98 stores as of January 2019. Rosalia Mera, who co-founded Zara with her former husband Amancio Ortega, died in 2013 at the age o...

What is the market segmentation strategy of Zara?

The market segmentation strategy of Zara focuses on customers who want a fast-changing wardrobe in keeping with the very latest fashion, yet also of good quality and at an affordable price. Zara customers are typically loyal: Zara ranks higher than competitors on the Net Promoter Score®.

What is the market share of Zara vs gap?

Although it has a global market share about half that of Zara (5% vs 11%), it is catching up in terms of annual revenue, estimated at around $11 billion compared to Zara at around $13 billion. Gap is another prominent competitor to Zara in the North American market.

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